In hosting an event to introduce C-Suite level executives to Senior Navy Leaders it was disappointing to see the turnout. Why?
Reasons given: Date and lead time not the best and business executives not interested. Why would a CEO be interested? A fair question that raised my curiosity so I read the annual report of one of the companies invited.
The annual report referenced “special risks” outside the United States affecting results and profitability. “Acts of terror and war impede the flow of goods and services.” Approximately 50% of sales are outside the U.S. and about 50% of employees (10K) are internationally located. The company’s bulk products are suited to overseas movement by ship. Their products are not without controversy in certain countries but no loss of product from a ship sunk by a rogue agent or act of piracy took place. The Carrier Battle Group on the beat provides that security and does so for the 90% of U.S. exports that move by sea. There was more than one business invited that depends on oceanic transport to move its products.
Short 1 aircraft carrier with only 3 of 10 forward deployed, the USS Truman and its crew went on an unusually long deployment of 9 months to the Mediterranean Sea and the Persian Gulf. Its mission: humanitarian assistance, maritime security and regional stability i.e. keeping sea lanes open for trade, a source for evacuating Americans in case of instability and ensuring the Straits of Hormuz remain open for the flow of oil to us and our allies. There was merit in acknowledging the Truman’s efforts protecting American goods on the seas but no interest. Alternatively, the loss of property or personnel would have raised attention at the highest levels of any business.
In this era of international trade and globalization Thomas Friedman, in his book “The Lexus and The Olive Tree”, talks about the importance of the American Fleet keeping the sea lanes open for markets to connect.
Teddy Roosevelt saw sea power as an extension of foreign policy. Political leaders are more prone to fund an army over a navy so he formed the Navy League for fear Congress would restrict funding of a maritime force.
The Navy desires exposure to citizens in order to support a strong maritime force. The Navy story doesn’t resonate with everyone but in my opinion, there is a compelling reason to embrace its mission and relevance.
Thanks for all your efforts to those who planned and participated in this event. It is up to us to do a better job in getting the message out.